LF20M
So I’ve been observing the latest trends in Facebook game viral techniques, where now you have these wall posts in which players need x people to click on the link to help unlock an area or to build a structure.
I’m not really sure what to feel about all this move away from the single player experience in which you can buy virtual allies to a more multiplayer experience in which you need real friends to progress. Naturally I’m feeling somewhat vindicated because my thesis was, of course, all about more meaningful multiplayer gameplay and how current Facebook games fail at this because you don’t actually need other people to progress.
However, this isn’t exactly what I had in mind. It’s like the devs and I both looked at WoW, right? And I wanted to grab the positive experiences and figure out how to incorporate those. And they wanted to take the ANNOYING aspects and incorporate those, especially because they already fit in so nicely along with all their other quasi-evil viral marketing methods.
Sigh.